Canada’s Next Top Model is a Canadian reality show in which female contestants compete for the title “Canada’s Next Top Model” and a chance to start their career in the modeling industry. The winner receives a modeling contract from Elmer Olsen Modeling Agency, a $100,000 beauty contract from Procter & Gamble, and an editorial spread in Fashion magazine. CNTM is based on the successful American franchise America’s Next Top Model. It is produced by Temple Street Productions in association with CTVglobemedia and CBS Paramount International TV. Three cycles have been produced and aired.