CW Now is a news program/news magazine series which premiered on The CW on September 23, 2007. It was a brand extension of the syndicated Telepictures news magazine Extra, and features anchors and correspondents from that show. The program was devoted to topics of interest to young adults, including entertainment news and technology topics. During the upfronts, Dawn Ostroff announced a new marketing strategy for this show using what she calls, “cwickies”, which is used in this program to replace the traditional network advertisements. Tanika Ray mentions that CW Now is a 30-minute commercial-free program. Nonetheless, as comedian Lewis Black pointed out on The Daily Show on September 26, 2007, the frequent mention of Wal-Mart shows that it is the program’s de facto sponsor. The show was produced by Telepictures and Warner Horizon Television.