Dumped is a British reality television programme which started on 2 September 2007 and aired nightly until 5 September 2007 on Channel 4. It involved 11 contestants living for three weeks on a rubbish dump next to a landfill site near Croydon, Surrey. The contestants who “survived” the 21 days and used only what they found on the dump were awarded £20,000 to share equally between them. The working title of the programme was Eco-Challenge. One contestant, Darren Lumsden, voluntarily left the programme on Day 3. The series was promoted with a large publicity campaign, which included advertisements on websites and a concert by the Royal Philharmonic Orchestra. The programme achieved a peak of 2.4 million viewers, although this was marginally less than the number of people watching other channels at the same time. The programme was criticised because it was filmed on an artificial landfill and for its choice of “fame hungry” contestants.