El Chavo Animado is a Mexican animated series based on a live-action TV series of the same name, created by Roberto Gómez Bolaños. After several years of successful reruns of the original series, Televisa launched simultaneously in Mexico, and the rest of Latin America, an animated version of the program made by Ánima Estudios on October 21, 2006 to capitalize on the nostalgia and popularity of the original series. Along with the series, Televisa launched a huge marketing campaign that included merchandise tie-ins to capitalize on the expected success of the show. For the series launching event a full set was built imitating the computerized background, where a presentation showed how the animation was made. Many elements of the original series, including most of the original stories were included in the animated series. The series aired in Kabillion On Demand as an English dub in North America and the show, like Pokémon and others, was Americanized and redubbed to air in North America for an English-speaking audience, since the series is difficult to translate to other foreign languages due to the common phrases said by the characters that lack translation. Despite appearing in the video-on-demand service, the series does not appear or mentioned in the official Kabillion website until April 2012 due to the website’s relaunch in which the series finally gets placed. The series is also airing in YouTube in all of the dubs.