Extinct is a British television series that aired on ITV, STV & UTV in 2006. It features eight celebrities highlighting the plight of some of the world’s most endangered species and was presented by Zoë Ball and Sir Trevor McDonald. During the series, the public were asked to phone in and vote for which animal they wanted to receive 50% of the money raised through the phone votes, via the charity WWF. The winning animal got over £178,000 and the remaining seven shared £178,000. A sister programme called Extinct – The Quiz also aired at the same time.