Korea’s Next Top Model is a Korean reality television show in which a number of women compete for the title of Korea’s Next Top Model and a chance to start their career in the modelling industry. The prize also includes a feature in W Magazine Korea and a contract for SK-II. As part of the Top Model franchise, it is based on the hit American TV show America’s Next Top Model, and it shares the same format. On 6 January 2010 it was announced that Korean channel Onstyle would begin production of a Korean version of the model search show. Model Jang Yoon-ju would helm the judging panel as the host of the show. Season 4 will start in August 2013.