Undercover Boss Australia is a localised version and third incarnation of the Undercover Boss franchise, the first series premiered on Network Ten on 18 October 2010 with the CEO of Domino’s Pizza Australia, Don Meij. Each episode depicts a high-ranking executive or business owner pretending to be entry-level employee to discover the problems in their company. On 15 November 2010, Network Ten renewed the show for a second series. The second series began airing on 12 September 2011.